Swimming with Sharks will inspire 'a-ha' moments that will make
it more fun to be at work – or maybe even make it possible for
your business to survive the turbulent economic seas that seem
synonymous with building a business in the 21st century.
Entrepreneur, marketing and communications expert GAVIN
MOFFAT found remarkable parallels between his two passions:
consulting to businesses as they navigate through change, and
SCUBA and technical diving. While one seems to be all work and
the other all play, achieving success in either requires very similar
approaches.
Gavin's style is to-the-point, irreverent, and frequently funny. This
book is a conversation with a friend who asks questions that may
make you squirm a little or maybe even wriggle in discomfort. But
they're questions that will make you think – and change the way
you think too.
Including contributions from other smart disruptive thinkers,
Swimming with Sharks offers exceptional food for thought on
these topics and provides guidelines on how to take action:
Know where you're going
Plan properly – and then stick to the plan (unless it doesn't make sense any more)
Make sure you've got the equipment you need
Maintain your equipment, and your skills
Make sure everyone on the team knows what's got to be done
Go on – have the adventure!
Review what's working and what isn't
Do it all again – because that was fun, wasn't it?
In business, as in life and sport, you never know it all. Lifelong
learning is the name of the game. You can always improve, do
things differently and add more value to your customers. You can
never tick 'learning' off your to-do list.
CONTRIBUTORS: Gavin Moffat
EAN: 9780639939582
COUNTRY: South Africa
PAGES:
WEIGHT: 500 g
HEIGHT: 210 cm
PUBLISHED BY: Tracey McDonald Publishers
DATE PUBLISHED:
CITY:
GENRE: BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Small Business
WIDTH: 148 cm
SPINE:
Book Themes:
Entrepreneurship / Start-ups, Business communication and presentation, Small businesses and self-employment
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