Turning Passion into Profit

To many South Africans, the name Jabu Stone is synonymous with hair care, especially dreadlocks, which has earned him the nickname Mr Dreads. His love of natural hair (and his quest for an alternative to the harsh chemicals women were using on their hair) and his entrepreneurial spirit drove him to create the brand that carries his name - one of the most enduring and successful brands in South Africa. Jabu Stone - Turning Passion Profit, chronicles the journey of a resourceful businessperson, from his formative years to his identifying the gap in the market and pursuing his vision, even when others could not make sense of it. For over 20 years he has been an example to those embarking on their own business ventures as well as those who have been in business for a while. Not having a mentor when he was starting out led Jabu to understand and appreciate the value of mentorship and its role in success. Passing on what he learned by trial and error over the years, and sharing this has become important to him - and this book is the perfect vehicle for this. Along with three partners he also created The RIOT (Rise, Innovate, Occupy, Transact) hands-on mentorship programme. As a handbook for entrepreneurs, this book shows that no dream is too big and that living your dream is possible.