Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.
CONTRIBUTORS: Evan DavisEAN: 9781408703335COUNTRY: United KingdomPAGES: WEIGHT: 486 gHEIGHT: 157 cm
PUBLISHED BY: Little, Brown Book GroupDATE PUBLISHED: CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Economics / GeneralWIDTH: 235 cmSPINE:
Book Themes:
Economics
A Malcolm Gladwell-style social psychology/behavioural economics primer, Subtle and wide-ranging, written with the generous intelligence and wry humour that admirers of his broadcasting will recognise, His care and his determination to make complicated ideas accessible show, above all, why he is such a good broadcaster, Davis's journey through the bullshit swamplands makes fascinating reading for anybody involved in communication
Evan Davis was born in 1962 in Surrey. He is the highly respected presenter of the BBC Radio 4 Today programme, as well as presenting BBC Two business reality show Dragons' Den.
Book Partnerships
For the Fans
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.
CONTRIBUTORS: Evan DavisEAN: 9781408703335COUNTRY: United KingdomPAGES: WEIGHT: 486 gHEIGHT: 157 cm
PUBLISHED BY: Little, Brown Book GroupDATE PUBLISHED: CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Economics / GeneralWIDTH: 235 cmSPINE:
Evan Davis was born in 1962 in Surrey. He is the highly respected presenter of the BBC Radio 4 Today programme, as well as presenting BBC Two business reality show Dragons' Den.
The book are excellent nd the quality amazing it just u can't see when the books are gonna come so that was difficult nd they had the wrong waiting period so my books took longer then I thought they would but all in all I'm happy
So happy with this book. Lovely behind the scenes information and photos about the horcruxes and Deathy Hallows development and designs. Can't wait to get the other books in the series.
Wish I knew about this book sooner. Many many questions were answered. Dr. Hill explains so much technical info in layman terms without overwhelming the reader with doomsday notions. Her book is balanced and allows the reader to come to their own informed decisions and conclusions