Formula

This is not just an important but an imperative project . . . Barabási is the person' Nassim Nicholas Taleb, bestselling author of The Black SwanThe ground-breaking international bestseller that reveals the indisputable scientific laws that can turn your achievements into success and how to use them to your own advantage.In The Formula, Albert-László Barabási, one of the world's leading experts on the science of networks, reveals the unspoken rules behind who truly gets ahead and why, and outlines the five laws that govern this phenomenon and how we can use them to our own advantage. Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis and his recording of 'Kind of Blue' to Marcel Duchamps and Tiger Woods, Barabasi, shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion share of the credit and why the last interviewee almost always gets the job.Unveiling the scientific principles that drive success, and how to leverage them, Barabasi offers a new understanding of the very foundation of how people excel in today's society, and how to harness these principles for yourself.

A smart, readable account of the unexpected scientific principles that drive success., This is not just an important but an imperative project: to approach the problem of randomness and success using the state-of-the-art scientific arsenal we have. Barabási is the person, It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers, A fascinating new book, Writing in a lively fashion, he illuminates broad principles that explain how people in all fields – from entrepreneurs to scientists to athletes to artists – achieve success.

Albert-László Barabási is the Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, where he directs the Center for Complex Network Research. He also holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest. His work led to the discovery of scale-free networks in 1999, and proposed the Barabási–Albert model to explain their widespread emergence in natural, technological and social systems, from the cellular telephone to the WWW or online communities.