Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
CONTRIBUTORS: Ryan HolidayEAN: 9781781254363COUNTRY: United KingdomPAGES: WEIGHT: 166 gHEIGHT: 198 cm
PUBLISHED BY: Profile Books LtdDATE PUBLISHED: CITY: GENRE: BUSINESS & ECONOMICS / Strategic PlanningWIDTH: 129 cmSPINE:
Book Themes:
Business strategy
Ryan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of., Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too., An invaluable tool for ad executives, engineers, and entrepreneurs alike., Finally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application., Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation.
Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
CONTRIBUTORS: Ryan HolidayEAN: 9781781254363COUNTRY: United KingdomPAGES: WEIGHT: 166 gHEIGHT: 198 cm
PUBLISHED BY: Profile Books LtdDATE PUBLISHED: CITY: GENRE: BUSINESS & ECONOMICS / Strategic PlanningWIDTH: 129 cmSPINE:
Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.
The book are excellent nd the quality amazing it just u can't see when the books are gonna come so that was difficult nd they had the wrong waiting period so my books took longer then I thought they would but all in all I'm happy
So happy with this book. Lovely behind the scenes information and photos about the horcruxes and Deathy Hallows development and designs. Can't wait to get the other books in the series.
Wish I knew about this book sooner. Many many questions were answered. Dr. Hill explains so much technical info in layman terms without overwhelming the reader with doomsday notions. Her book is balanced and allows the reader to come to their own informed decisions and conclusions